One last post on internet marketing, just one last thought to share.  And that thought happens to be about what you should, and shouldn’t, share. If you are using the internet to market your birth business, you probably have a blog, facebook page and/or a twitter account.  You might also have other social media pages and accounts you use depending on how tech savvy you are, but most non-tech savvy midwives know about these three ways to interact with the internet community.  While a blog gives you a platform to share complex thoughts and ideas, Facebook and Twitter demand a very short interaction.  As aRead More →

Before we dive into the next common problem with birth business websites, I want you to think about how you find websites.  Pretend for a moment that you are going to do some infrequent home maintenance, maybe you need to repave your driveway.  How are you going to find information about professional driveway paving companies in your area? Will you start at the National Driveway Paver Association and look for a link to someone near you?  Probably not until a last resort. Will you search for a database of links to driveway pavers and look for one in your area?  You might search through a list ifRead More →