Archive for the ‘Marketing’ Category

Childbirth Education Ap

Have you seen the new Pregnancy to Parenting app from Lamaze International? Designed as an educational tool for expectant families, the app is also allowing families to interact with Lamaze educators. Interesting concept.  If you are a Lamaze educator you can participate in training to learn how to use the app to interact with families.  I’ve […]

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What I learn from hosting a web directory – five things you should change

If you have never looked at the Natural Childbirth Directory, you should.  This portion of the website is truly a labor of love.  While the rest of the pages need little work but annual review, these pages get updated often because the links change and people submit new websites.  It takes a lot of work […]

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Childbirth Businesses and Facebook

I’ve been a strong supporter of separation of personal and business on Facebook, and I still am.  Changes in Facebook algorithms have changed the way your business page works. So now I wonder, is Facebook still worth the trouble? I go back and forth on this question.  I suppose the answer is going to be […]

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Internet Marketing Part 3: What to share

One last post on internet marketing, just one last thought to share.  And that thought happens to be about what you should, and shouldn’t, share. If you are using the internet to market your birth business, you probably have a blog, facebook page and/or a twitter account.  You might also have other social media pages […]

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Internet Marketing Part 2: Location

Before we dive into the next common problem with birth business websites, I want you to think about how you find websites.  Pretend for a moment that you are going to do some infrequent home maintenance, maybe you need to repave your driveway.  How are you going to find information about professional driveway paving companies […]

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Your Internet Presence

I realize that at this moment in time (having ignored my website for the better part of four years of nursing and midwifery school), I am not in any position to be a model of good internet marketing.  However, I do see a lot of birth professional websites due to the work of the Natural […]

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Did you mark your calendar?

I’ve just realized that over two weeks ago my husband and I had planned to mark out our travel calendar for the year; but we haven’t actually found the time to sit down and compare.  Google calendar to the rescue – all travel plans are put in there so I can see what he knows […]

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Fun Diversions into Babyland

My sister is having a baby soon.  We both agree she needs a baby sling, but which one? It needed to fit her personality, be easy enough to use and be acceptable for her husband to use as well.  And really, there are so many choices.  Were do we begin? We began by deciding any mass produced […]

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Last Thoughts about Internet Marketing

This is another recycled post from the accidentally deleted blog.  I wanted to re-share it because I think it is very important to really think about the messages you send and why you are sending them. I have quite a few birth-interested Facebook friends, so I see quite a few articles on my newsfeed.  Often […]

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Merging your Marketing

I hope that by now you have your website, a Facebook account and a Twitter account, and anyone who finds one should be able to find the others because you have linked them.  Now the question is, how do you get people signed up for them? First, be sure to include the information about your […]

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