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Internet Marketing Part 3: What to share

One last post on internet marketing, just one last thought to share.  And that thought happens to be about what you should, and shouldn’t, share. If you are using the internet to market your birth business, you probably have a blog, facebook page and/or a twitter account.  You might also have other social media pages [...]

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Internet Marketing Part 2: Location

Before we dive into the next common problem with birth business websites, I want you to think about how you find websites.  Pretend for a moment that you are going to do some infrequent home maintenance, maybe you need to repave your driveway.  How are you going to find information about professional driveway paving companies [...]

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Your Internet Presence

I realize that at this moment in time (having ignored my website for the better part of four years of nursing and midwifery school), I am not in any position to be a model of good internet marketing.  However, I do see a lot of birth professional websites due to the work of the Natural [...]

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Did you mark your calendar?

I’ve just realized that over two weeks ago my husband and I had planned to mark out our travel calendar for the year; but we haven’t actually found the time to sit down and compare.  Google calendar to the rescue – all travel plans are put in there so I can see what he knows [...]

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Fun Diversions into Babyland

My sister is having a baby soon.  We both agree she needs a baby sling, but which one? It needed to fit her personality, be easy enough to use and be acceptable for her husband to use as well.  And really, there are so many choices.  Were do we begin? We began by deciding any mass produced [...]

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Last Thoughts about Internet Marketing

This is another recycled post from the accidentally deleted blog.  I wanted to re-share it because I think it is very important to really think about the messages you send and why you are sending them. I have quite a few birth-interested Facebook friends, so I see quite a few articles on my newsfeed.  Often [...]

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Merging your Marketing

I hope that by now you have your website, a Facebook account and a Twitter account, and anyone who finds one should be able to find the others because you have linked them.  Now the question is, how do you get people signed up for them? First, be sure to include the information about your [...]

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Twitter for Birth Business

Twitter is fast and easy, but just like Facebook it can quickly become overwhelming. Just like Facebook, it can be difficult to manage a Twitter account that blends family and business. I’m just starting with Twitter, but I do see some potential for its use in your birth business. The big difference with Twitter is [...]

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Facebook for Birth Businesses

This is a repost from the old “opps I deleted everything” blog.  Hope it helps you create a Facebook presence that works for you. I have quite a few Facebook relationships with birth activists, doulas, childbirth educators, midwives and the like.  Some of them, in my opinion, handle the strange linking of business and pleasure [...]

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Websites for Birth Businesses

I thought I might spend a bit of time this week talking about marketing skills.  So marketing 101 – there are two ways to get a customer/client.  You can either make someone you meet want what you have to sell.  Or you can help someone who wants the product you sell find you.  I am [...]

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